Foundation of marketing for middle management
Objectives: Execute the correct planning of the product, utilise the marketing instruments most suited to each phase of its life cycle, improve the effectiveness of one’s role in coordination and management of relations with other key functions of the company.
Methodology: |
|
Foundations of marketing is one of the most successful course. It examines commercial skills in detail, providing instruments and methods to enable correct analysis of internal and external markets, product positioning and renewal, and boosting of sales.
|